Exchange Rate
So the new Macbook Air looks very, very cool. Its just the sort of laptop I like and would buy, if I could find a good enough excuse. However, a simple look (as of 17th Jan 2008) at the Apple store reveals that the lower end model retails for $1,799 or £1,020.43 (ex VAT), or an exchange rate of 1.763. Given that the current exchange rate is 1.971, this means Apple is charging £107.76 ($212.42, 11.8%) above what the raw exchange rate is.
Of course, Apple doesn’t have to use the current exchange rate and is probably protecting itself from future fluctuations, but it is really annoying to always be on the wrong side of the exchange rate.
1 comment January 17th, 2008